How Do I Increase My Reach And Engagement On LinkedIn? 22 Proven Method’s for How To Get More Views On LinkedIn?
If You’re Like Most Marketers, You’ve Spent a Lot of Time Creating Incredible Content, And Then Posting It on Social Media for Crickets. 💛
That Was Me, Too, Until I Discovered a Few Things That Completely Transformed My Content Reach on LinkedIn . 💛
🚁
Any Time You Can Paint a Picture and Evoke Emotions, Your Content Is Going to Perform Better.
What Types of Posts Perform Best, and How Do You Actually Create Content That Resonates with Your Audience?
💛
1. Let’s Start with One of My Favorite Types of Content on LinkedIn:
Polls. Love Them or Hate Them, Polls Work:
Trends Are a Great Place to Start When It Comes to Posting a New Poll.
Global Events, Holidays, Industry Events, Industry News, Anything That You Can Piggyback Off of That Is Already Getting Traction Is Going to Be Great and Increase Your Chances of a Poll Going Viral.
When Possible, Add Your Opinion in the Content Section of the Poll, and Then Ask Others to Share Their Opinions, as well, in the Comments.
I Personally Leverage This Strategy to Get Over 100,000 Views on My Polls, by Simply Leveraging Global Events and Industry Trends.
You Want to Be Posting LinkedIn Polls, at Most, Once a Week.
This Is Only If You Post Frequently on LinkedIn. If You Don’t, Try Posting Maybe One or Two Polls a Month.
When You Are Creating Your Poll, LinkedIn Gives You Two Options. You Can Leave the Poll Open for Seven Days or 14 Days.
I Recommend Leaving It Open for the Entire Two Weeks, That Way You Can Leverage the Poll in Your Lead Generation Efforts.
💛
2. Another Popular Post Type That Gets Great Engagement and Views Is the Pdf Carousel Post.
So This Is Very Simply a Pdf That You Upload to LinkedIn and It Creates a Slideshow for Your Viewers, and They’re More of a Visual Type of Engagement.
So What You Wanna Do There Is Make It Aesthetically Appealing, Matching Your Brand Colors, Aesthetic Vibe, and Then Also Large, Catchy Phrases. Anything Like Statistics Work Well, Customer Testimonials.
You Can Even Take a Lead Magnet and Break It Down into the Most Key Important Points, and Then Turn That into a Pdf Carousel Post. There are Lots of Ways That You Can Do This, and LinkedIn Loves These Carousel Posts.
Here’s an example of a Carousel Post That Was Created from a Blog Post. Now, These Are Really Great Opportunities to Boost Your Thought Leadership, Repurpose Your Content, and Get More Exposure to Your Blog, Because You Can Link to the Full Blog in the Comments.
Actionable Tips Also Work Really Well on Carousel Posts. and So What You Wanna Do Here Is Give People a Step-By-Step List of Things They Need to Do in Order to Accomplish Their Goal with That Specific Topic.
This Not Only Builds Goodwill with Your Audience, Because You’re Helping Them and Giving Them Valuable Tips, but It Also Leaves Them Wanting More, Which Is Why You Need to Include a Call to Action, Where They Can Contact You or Discover More Information About Your Products and Services.
You Don’t Have to Post a Poll or a Carousel Post to Get Incredible Engagement on LinkedIn.
💛
3. You Can Do That with a Text-Only Post. the Problem Is, Most People Are Doing This Wrong, So They Don’t See the Engagement and Reach They Want.
the Most Important Part of a Text-Only Post Is You Have to Hook People in Early So They Wanna Click That See More Button to Read the Rest of Your Post.
How You Wanna Treat Your Hook Is Basically Like a Blog Title.
a Couple of Examples for You Are, How To, X, Y, Z. the Top Three Ways You Can, A, B, C.
the Easiest Way To, Fill in the Blank. Three Things You Need to Know About, Your Topic.
the Best Way to Accomplish, A, B, C. These Are Just a Few Examples That You Can Entice People to Wanna Keep Reading Your Text-Only Posts.
LinkedIn Increased Their Character Limit on Posts to 3,000 Characters, So You Can Take Blog Posts That You Have on Your Blog and Repurpose Them into Longer-Form Content on LinkedIn.
Speaking Of, LinkedIn Has an Articles Feature. Historically, These Have Been a Great Place To, Once Again, Repurpose Blog Posts. the Challenge Is They Do Not Get Nearly the Reach and Views That Your Posts Receive.
So Instead of Leveraging LinkedIn Articles for Your Long-Form Content, I Highly Recommend You Leverage LinkedIn Posts
💛
4. There Is No Better Way to Build Trust and Authority with Your Audience Than Video.
You Wanna Make Sure You Are Posting Native Videos. for Example, If You Have a YouTube Channel, Instead of Posting the Link to the YouTube URL, You Wanna Take It, and Then Upload That on LinkedIn. Shorter Videos Perform Better on LinkedIn, So
So If You Have Existing Video Content That Is Longer, I Would Say Up to Ten Minutes, Then It Could Perform Well on LinkedIn, and That’s Just a Matter of Testing.
So If It Doesn’t Perform the Greatest, Then Maybe Try Trimming That Video and Reposting It to See How It Performs.
💛
5 . A Couple of Quick Tips to Optimize Your Videos and Get Maximum Engagement. Always, Always Add Captions or Subtitles.
Studies Show That Over 80% of People Watch Videos Without the Sound On, and I Am One of Those Individuals. You Can Either Upload the SRT File Directly to LinkedIn, or You Can Bake in Those Captions Using Your Favorite Video Editing Program.
the Goal Is to Entice Them to Watch the Actual Video.
So Give Them a Call to Action to Watch the Video and Spell Out What Is in the Actual Video Without Giving Everything Away, and It’s Helpful If You Can Let Them Know How Long the Video Is.
So Watch the 30-Second Video or 60-Second Video.
💛
6. One of My Favorite LinkedIn Video Features Is LinkedIn Live.
Now, LinkedIn Live Is Available for Most Users Via an Application.
This Is a Great Way to Build Up Your Community, Your Sense of Trust, Your Authority, but It’s Also Great for Repurposing That Content.
I Go Live Once a Month, and I Take Those Snippets from My LinkedIn Live and I Turn Those into Mini Video Clips.
Short-Form Videos, Like TIKTOK Videos, Also Perform Really Well on LinkedIn.
the Key There Is to Make Sure That It Is Related to Your Business If You Can Provide Value, or Also Something Motivational or Inspirational. My Video Views Receive Significantly Lower Views Than Any Other Post Type, but I Don’t Want This to Discourage You.
My Videos Are What Drive the Most Business for Me. People on the Phone, Whether They Are Customers or Prospects, Always Mention My Videos and How Much They Love Them.
🚁
So You Really Need to Be Consistent with Your Videos in Order to Reap the Benefits of Video Marketing on LinkedIn.
One Reason I Love Video Is Because It Lets People in on Me, as a Human, and My Personality. You Can Accomplish This from Other Post Types, as well.
Historically, People Have Thought That LinkedIn Is Just a Business-Only Platform. Things Are Changing, Things Have Changed.
You Have to Mix in Personal Content Because People Wanna Know Who They’re Doing Business With, and This Is Why Personal Posts Do So Exceptionally Well on LinkedIn.
These Can Be Anything from a Lesson That You Learned, a Trip You Went On, Anniversary That You Just Celebrated. but Unlike Instagram or Facebook, Let People in on Your Life, but Also Turn It into Something of Value That They Can Learn from or Feel Inspired From.
Personal Posts Perform Best When Coupled with a Photo of You, Your Family, and Event. It Could Also Be a Screenshot of a Tweet or an Inspirational Quote. So I Just Told You What Post Types Perform Well on LinkedIn, but Ultimately the Algorithm Is Responsible for Surfacing Those Posts So That Maximum Viewers Actually See Them.
🚀
There Are Three Key Factors That Go into the LinkedIn Algorithm.
he First One Is Personal Connections. LinkedIn Is Going to Show Your Posts More with People That You Are Connected with and People That You Engage With.
🚀
2. the Second LinkedIn Algorithm Factor Is Relevance. How Relevant Is Your Content to Your Target Audience? This Could Be Anything from LinkedIn Looking at Keywords That You Use in Your Posts, Hashtags, Anything in the Comments Section, of People Engaging with You.
🚀
3. the Third LinkedIn Algorithm Factor Is the Probability of Engagement. So What LinkedIn Is Doing Here Is They Are Judging How Likely Your Post Is to Get Engagement. So You Wanna Make Sure That You Are Getting Maximum Views, Likes, Comments, All the Things, in the Very First Hour, Because That Tells LinkedIn That This Is Something That People Are Engaging With, So I’m Going to Show It More in People’s Feeds.
Here’s a Tip to Help the Algorithm Work for You, and Not Against You.
1. You Wanna Make It Really Super Easy for People to Read Your Content. 💛
2. Make Sure It Is Appropriately Spaced Out. 💛
3. I Like Using Bullets or Emojis, Putting One Sentence Per Line, and Then I Put Spaces in Between Every Sentence. 💛
4. Spacing Out Your Content Is Also Great for Encouraging People to Click That See More Button, and This Is a Micro Engagement That Factors into the 💛LinkedIn Algorithm.
5. the LinkedIn Algorithm Also Does Not Like Third-Party Links.
6. Another Way to Increase Engagement on LinkedIn Is by Tagging People.
If You Have a Post That You Can List Certain Subject Matter Experts, Do That in the Post Itself.
If You Want People’s Opinions on the Post, Do That in the Comment Section. This Is Going to Get More Eyes on Your Content, and It’s Also Going to Encourage Engagement, Aka Comments, Which Is Then Going to Tell the Algorithm to Show Your Posts to More People.
If You Are Someone Who Posts Multiple Times a Day, Make Sure That You’re Leaving at Least Four Hours in Between Posts.
If You Don’t, Then the Algorithm Is Only Going to Favor One of Those Posts, and You’re Not Gonna Get Maximum Views on All of Your Content. You Also Want to Respond to Every Single Comment That Is Left on Your Post.
So This Is Not Only Being Friendly and Inviting, but It Also Helps the Algorithm, Because You Are Triggering It to Show Up More by Responding to Comments.
If You Want People to Actually Engage with Your Comments and Leave Comments, Then You Need to Engage with Them. the More Comments You Are Leaving on Other People’s Posts, the More Likely They Are to Leave Comments on Your Posts. and Leaving Engaging Comments Is Step One in Our LinkedIn Connection Strategy, Which I Go into More Detail in the Next Article.
🚀
How do I create a high-quality engaging post on LinkedIn?
There are several factors that go into a high quality, engaging post on LinkedIn.
High-quality content. If you don’t have quality content, no matter what tricks you use, very few are going to find your content engagement-worthy. The truth is, there’s a lot of good quality content being missed by others-but this absolutely must be your starting point.
Appropriate use of hashtags. LinkedIn supports hashtags, has for a few years now. This is a partially-curated list. The current best practices are:
Use 3–5 hashtags in a post for optimal results; more or less is penalized
Make sure you are selecting relevant and reasonably popular hashtags
Consider making one of your hashtags a custom hashtag unique to you
To get engagement, first, give it. If all you do is broadcast, you will have no audience. LinkedIn wants to encourage conversation. Thus, engage with the content by those who interest you-and if you haven’t found anyone whose content you want to engage, you haven’t looked hard enough. Follow hashtags related to your interests to discover such members.
When people engage, engage back. Initially, there was a golden hour, the first 60 minutes after the post went live, during which engagement was particularly valuable. This changed almost a year ago when LinkedIn realized that some members coordinated posting and engagement activity to game the system. However, it’s still essential to engage with those who comment on your post. The comment is far and away from the single most important form of engagement, distantly followed by the reaction. Respond meaningfully and more substantially
🚀
2. What are some tips for growing LinkedIn followers organically?
Is this for personal accounts or business pages?
If it’s for personal… Make sure you have your profile filled out to the max! Include all the information you can!
Publish articles and posts often. The more value you put out — the more likely people will want to follow you.
Connect with your target audience and engage with their content!
For business pages… Be sure to fill out the page completely. Post-high-quality content that people want to engage with. Provide value for your followers to attract more!
🚀
3. How To Get More Views On LinkedIn?
To get more views on LinkedIn one must be more active on LinkedIn.
I have always said, “Active participation on LinkedIn is the best way to say, ‘Look at me’…without saying, ‘Look at me!’.
View the profiles of others. Many astute users of LinkedIn will view your profile in return.
‘Like’ someone’s post if you genuinely like it or make a comment if you have something to offer. (Don’t just toss out a ‘Great post!’ comment…you will look like an ‘apple polisher’)
Offer content — Post your own articles or share a link to timely and relevant articles
Join groups and participate in discussions. Sadly, true discussions are not as common as they once were but some do exist
Congratulate people on their work anniversary or new position
Wish people a happy birthday
Be a resource…not just a ‘lurker’.
🚀
4. What are the main things you focus on your time on LinkedIn to get an engagement?
On LinkedIn (in general) you have to do 7 deliberate actions in order to impact your business (get an engagement) using LinkedIn:
1- Build a clear and concise LinkedIn Profile that shows who you are and what you do, focused on your Most Important Viewer (target audience).
2- Build and keep growing a meaningful LinkedIn Network of people in your industry and beyond. Focus on your Most Important Viewer and their influencers.
3- Build a Professional Reputation based on the content you share and engage on, again relevant to your career or business goals. Again, focused on your Most Important Viewer.
4- Engage with your network in open conversations, relevant to who you are and what you do. Again, content relevant to your Most Important Viewer and what you do.
5- Work to move past an online connection to an IRL (In real life) conversation with your Most Important Viewer and their influencers.
6- Use your network to make new connections relevant to your goals (career or business). Focus on getting introduced to and connecting with your Most Important Viewer and their influencers.
7- Another tip worthy of pointing out, you have to be committed to using LinkedIn regularly, not just now and then. It’s a business tool, now a sideline, get to it when I can tool. We don’t use email or the telephone as a sideline tool, don’t do that with LinkedIn either. Integrate the use of LinkedIn into your relevant business processes.
🚀
5. How can I growth hack LinkedIn?
the SSI is a good indicator of its influence on Linkedin but this is not what will increase your network.
I recommend a combination of two very powerful tools.
1.LinkedinHelper which is a Chrome Plug-in and PhantomBuster that uses the Linkedin API effectively.
With these two tools, you can start building a fairly elaborate business approach strategy for your prospects.
2. Do a search for profiles that particularly interest you, export 1000 by 1000 the results of your research in a CSV thanks to LinkedinHelper
3. find the Twitter accounts of your prospects with Phantom Buster
4. Follow them on Twitter, then re-tweet their latest tweets.
5 . Endorse automatically their skills on Linkedin with Phantom Buster.
6 . Add them on your network with an inbox message in LinkedIn with LinkedinHelper
7. Export the emails of your Linkedin contacts, and create a custom campaign in Facebook Ads Manager with a Look-Alike audience.
🚀
6. How do I increase my followers and engagement on my LinkedIn post?
To increase followers and engagement on your LinkedIn post, you should post interesting and engaging content that is relevant to your audience. Try to post content that is valuable and provides helpful information. You can also use hashtags to increase the reach of your post and help it to be discovered by more people.
Additionally, you can use LinkedIn’s publishing tools to create more engaging content, and you can also share your posts on other social media platforms to increase your reach.
🚀
LinkedIn marketing strategy for your business (new trend reveals)!
SEO For Beginners To Expert Rank #1 On Google In 2022 Fast Step By Step Guide!
Originally published at https://www.metaverseandseo.com on March 16, 2022.
